Our Mission: Help Small Businesses Grow
Outstanding Value for Small Businesses
We Serve a Wide Range of Businesses
We help companies grow and we make marketing exceptionally simple for them to understand and use. These are some of the types of businesses we serve:
- Building Materials
- Home Decor Products & Services — Cabinets & Lighting
- Medical — Doctors, Physical Therapists, Dentists
- Printing Services — Paper Products & Signs
- Office Equipment Suppliers & Repair Services
- 3D Printer Sales & 3D Prototyping
- Legal & Investigations
- Home Services — Plumbing, Pest Control, Landscaping
- Automotive Repair
- Staffing & Personnel Services
Our Specialty Markets:
Marketing for Manufacturers, Construction, and Services
Our proven system for branding, lead generation, and sales support is primarily designed for companies whose sales process is lengthy and/or complex — which is often the case for manufacturers, construction companies (service and supply), and various services.
We are exceptionally good at operating marketing within specific niches and making the most of marketing dollars to capture leads and market share within those niches.
We design, implement, and manage marketing systems and sales support to improve branding, consistently generate leads, and increase sales in your most profitable markets and niches.
Marketing is a Technical Field NowMarketing is rapidly becoming a highly technical field where the best options and methods available change on a regular basis.
Even 10 years ago, it was relatively simple for a business owner — or an assistant — to manage most of a company’s marketing. Marketing has simply become too technical now and there are too many marketing options out there for most business owners and managers to keep up with on top of everything else they have to do. Where should you spend your marketing dollars? While your focus and strategy will remain the same, as much as 50% of your marketing mix (the marketing tool box) may need to change within the next year to keep it performing effectively. The days of putting an ad in “The Yellow Pages” and running a few ads in magazines are gone for most businesses.
Businesses owners and managers that outsource marketing find their marketing becomes more consistent and effective while allowing them to focus on maximizing value, customer service, employee productivity, and the multitude of other responsibilities owners and managers have.With Lead Optimize, you can confidently delegate marketing to your Lead Optimize marketing manager and his or her team, which you can count on to “take the ball and run with it.”
Total Marketing or Support
We handle the total marketing strategy, management, and daily implementation for some clients while other clients only need support with specific marketing services, such as online marketing and website management.
Sales Support & Lead Nurturing
We directly support the sales teams for some clients with sales materials design and updates (brochures, business cards, direct mail) and automated lead nurturing which is essentially like having a very inexpensive — and automated — sales assistant following up leads for your sales people weekly or after events such as trade shows or seminars.
There are other benefits to the lead nurturing system, of course. Sales support and lead nurturing is the most cost-effective way to maximize the value from the leads generated by your marketing. Learn more about lead nurturing here.
Lead Optimize is the best value in marketing options — it’s our mission. Business owners and managers can delegate marketing responsibilities to their Lead Optimize marketing manager and trust that profitable marketing will be delivered.
With Lead Optimize, businesses get professional, consistent, and prolific marketing that stays current with the latest marketing methods and tools and is overseen by a professional and experienced marketing manager — all within the budget you set (and no long-term contracts).