Lead Optimize postcard marketing campaigns deliver immediate and long-term sales because the strategy of our postcard campaigns is two-fold:
Some prospects are ready to buy now and are especially receptive to postcards at this time. Other prospects will be ready to buy later and you should be the company they think of first when that buying time arrives – and it will arrive. Consistent delivery of postcards keeps you on the top of their minds.
Except in a few cases, Lead Optimize requires a minimum of 3 mailings to the same list for postcard campaigns we manage. Why? Simply because we don’t like to waste your money.
Repetition is the key to effective postcard marketing campaigns. It’s about driving your message into your prospects’ minds. Your message needs to be seen again and again — you want multiple touch points — even if only for a second each time.
Your postcard campaign should be integrated with your online marketing and your website. We recommend a landing page on your website whose appearance, messaging, and offer is consistent with your postcard. This helps prospects feel good about the offer and helps keep their momentum on the way to contacting you.
Postcard campaigns are cost effective in numerous marketing situations but there are some variables we look for that mean almost certain success for a postcard marketing campaign.
Lead Optimize handles every aspect your postcard campaign, including:
Numerous options are available such as matching landing pages, call tracking phone numbers, large postcard sizes, and much much more. Like with everything else we do, our main goals with postcard campaigns are to generate profitable leads, build your brand, and make you more money.