A Pay Per Click (PPC) campaign via Google Adwords is one of the most cost-effective ways to immediately get traffic to your website for the targeted keywords you want people to find you for. Meanwhile, a Remarketing (aka. re-targeting) campaign is a great, low-cost way to get those highly valuable past visitors back to your website.
A properly managed PPC campaign via Google Adwords is the fastest way to generate traffic and leads from the target markets you want to reach. When designed and managed properly, PPC campaigns are often the main launching point of a profitable online marketing campaign. Our professional management is aimed at maximizing your positions in search engine results while minimizing your average cost per click (and per lead). PPC campaigns are how you get listed in those “top 4” spots in Google search results.
Remarketing is all about getting past website visitors to come back to your website. Included in your PPC campaign management service, it is an excellent tool for building your brand with people who have visited your website and for getting them to return for another look.
Where you’ve seen remarketing: You know how sometimes after you’ve shopped for something online, you start seeing ads for it on other websites? That’s remarketing!
Don’t worry, they don’t have your personal information. The website you were shopping on simply put a “cookie” (a tiny file) on your computer (they’re harmless and very common) so that ads for their products can be shown to you while you visit other websites where dynamically targeted ads are displayed.
Remarketing may feel kind of “Big Brother-ish” but it’s harmless and you can use it to get visitors back to your website. After all, people who have already been to your website are typically the most valuable prospects since they’ve already expressed an interest in your products or services and took the time to visit your website.
The benefits of PPC Campaigns and Remarketing Campaigns are clear. We summarize the benefits as: