Outsourced Marketing FAQ's

Full-Service Marketing or Individual Services
We offer complete 100% customized and fully managed marketing system as well as individual marketing services as you need them. Call (832) 628-0987 or contact us online if you have any questions not answered below.

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Will you manage my total marketing system?
Yes. Lead Optimize is an outsourced marketing department. We will manage your total marketing system online and offline to maximize its effectiveness at generating profitable sales leads for you and your people.

We recommend you read about the Lead Optimize Flex Marketing System.  It's basically exactly what most small and medium companies want.

Do you offer marketing consulting?
Yes, we offer a complete range of marketing consulting and marketing training for your in-house marketing staff.  Call (832) 628-0987 or contact us online to learn more.

Do you help with marketing strategy? 
Absolutely.  We always start with it.  Learn more about our marketing strategy services and contact us to get a free consultation and proposal.

How do you manage my marketing budget & expenses?
You have options, of course.  Either way, YOU set the budget and we work within it.  Because Lead Optimize does not take commissions from the products and services we recommend or use for you, budgets are usually handled in one of two ways:

1. You set the budget and give Lead Optimize permission to use your preferred payment method (usually a credit card).  Lead Optimize acts as an authorized agent for your purchases.
2. Lead Optimize arranges invoices to be sent directly to you as needed and you pay them directly.

In some cases, Lead Optimize will handle expenses and add the additional costs to your monthly Lead Optimize statement.  Other payment arrangements can be made if required.  Call us to discuss what would work best for you.

Do you provide individual marketing services, too?
Yes.  Pick any service from our list of outsourced marketing services and tell us what you need.

Will you manage our social media campaign(s)? 
Yes.  We do this to some degree for most clients.  Social media elements may include Facebook, Twitter, LinkedIn, YouTube, and so much more - and it all gets integrated with your overall marketing system. 

What is an "Outsourced Marketing Department"?
It is just like an in-house marketing department at a large company.  We manage ad design, professional copy writing, print media design and mailings, website design and management, press releases, and much more. However, with an outsourced marketing department you have NO additional offices, equipment, software, employees, or employee taxes (or severance pay).  Also, because we appreciate your business and want to keep you happy, we work extra hard to deliver real results. See How it Works for more information.

Do you make websites?
Yes.  We make highly effective custom websites to promote your business online.  Lead Optimize websites are special in that EVERY site we build is optimized to generate leads and we will follow up after it is complete to make sure it is effective.  Remember we also offer many off line marketing services such as postcard campaigns.

I have a website and want SEO.  Do you do that?
Yes.  We manage the SEO for many sites that are already in place.  Simply call us or contact us online.  Getting started is simple and you will receive regular reports about the progress of your SEO campaign.

I just want some changes or monthly management for my website.
No Problem.  Call (832) 628-0987 to discuss your needs.

Do you set up and manage Google and Yahoo Campaigns?
Yes.  We manage Google, Yahoo, and MSN pay-per-click (PPC) campaigns and cost-per-impression (CPM) campaigns.  Complete the form on the right to contact us.

Do you design ads?
Yes.  Lead Optimize designs ads for magazines, yellow pages, newspapers, online campaigns, and almost any other ad placement media.

What is a press release?
A press release is an informative article written about a noteworthy event or achievement or a unique situation that might be interesting to the media (tv, radio, magazines, websites, newspapers, etc).  Media writers and editors use press releases to obtain many (often most) of the stories they use for their publications.

How will a press release be good for me?
Media publicity.  Lead Optimize will distribute your story to up to 500 media contacts targeted by industry, geography, subject, and even specific papers.  Your story could be picked up by any number of the publications who receive your press release.  That means free publicity for you.

No contracts?  Seriously?
Almost never.  In a few cases, we ask for a contract to keep a schedule or that sort of thing but we do not require long-term contracts for ongoing services.  Most website projects have contracts with beginning and end dates.

"No one knows my business like I do."
...and we help other people get to know it, too.  Through our discovery process, we spend a lot of time getting to know your business.  In fact, you are our biggest asset because you do know more about your business than anyone else. We are excellent at communicating your services to your target market and getting them to contact you.

Do you handle post card campaigns?
Yes, we will design, print, and mail your postcards to your list or to lists we generate for you.  We can create and manage a total business marketing postcard campaign (or multiple campaigns) that you never even have to touch.

Will you work with my in-house marketing person/website guy/salesperson?
Yes. Yes. Yes.  In fact, we love this situation because it means there is a person at your company dedicate to the same thing we are - your marketing. 

Do you set up campaigns for individual sales people?
Yes.  We have arranged campaigns aimed at generating leads for specific sales people within a company with excellent success. Salesperson-specific postcards are the most popular type of marketing for individual sales people.

Where are you located?
We are based in Houston, TX and have future plans for an office in Denver.  Some of our clients and marketing projects reach worldwide.

Hold On.  You will manage all of my marketing?
Yes.  All of your marketing.  Combining creative ideas and proven methods, Lead Optimize will design and integrate all components of your marketing - online and offline - to create a total marketing system whose parts are consistent, complimentary, and ultra-effective.  Your marketing system is custom-designed to meet your short and long-term goals.

Call (832) 628-0987 or contact us online to discuss your marketing needs with a Lead Optimize marketing professional.

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