Category Archives: SketchCasts

Train Sales People to Use Your Website

Lead Optimize is based on helping small and medium businesses improve sales lead generation from their websites but I also like to help clients get as much value as possible from their sites throughout the sales process. A major way to increase the conversion rate of leads from your website is to design the site [...]

Purpose of Your Website

Be clear about the purpose of your website when beginning a design or redesign project. Experienced professional design companies often require that you answer a list of questions to help them understand your goals and build them into the design but you should support the purpose of your investment with personal follow up along the [...]