Category Archives: Selling

You Don’t Need More Traffic

Increasing Traffic Volume is Not the Answer to Sales Lead Woes If you can increase your lead generation rate from 5% of traffic to 15% of traffic now then all future increases in traffic volume will be more valuable. Traditional wisdom says that to get more business, you need more traffic. The logic is sound [...]

Six Reasons Leads Do Not Convert to Customers – Online and Offline

Why are many of your qualified sales leads not converting into sales? Why Leads Do Not Turn Into Customers Perhaps you are trying to convert the person on the other end of the phone into a customer. Or maybe you run an online business and are trying to turn your browsers into buyers. No matter [...]

Hello, Mr. Denny. How is Your Personalized Customer Service?

Hello, Mr. Denny. How is Your Personalized Customer Service? Have you ever bought something from a salesperson that not only remembered your name, but where you went to college, and that you are an avid hockey fan? This type of personalized customer service feels great and, if handled properly, will drive the repeat business you [...]