Category Archives: Marketing

Effective Yellow Pages Ad Designs

I just found this gem of a blog called Yellow Pages Power by Steve Yankee.  Almost all of his posts have a great little nugget of information about designing or writing ad copy for yellow pages. In “Extras” Help Your Ad Outperform Others, I just learned this… And here’s a little known fact for you: [...]

Focused Branding

Want to brand yourself? Focus. Pick one thing great thing about yourself and focus on communicating it clearly. Getting yourself branded into the minds of your market could be as simple as 1-2-3. It isn’t but it could be: Determine the most valuable and differentiating benefit your company offers your target market. Create one simple [...]

Attention-Stealing Online Marketing Techniques

Crossing the Line with Online Marketing Techniques In a world over-filled with products and services that must be viewed as unique to get attention and sales it is, well, mediocre, to follow standard marketing formulas. Being different and daring is encouraged in the business world and often hugely rewarded but where do you draw the [...]