Author Archives: Chris

Who Uses the Yellow Pages?

Clients, potential clients, colleagues, and lots of other people ask me all the time, “Who uses the yellow pages anymore?” Lots of people still use the yellow pages to find products and services they need.  Lots of other people transfer their newly delivered yellow pages directly from the door step to the recycling bin.  Kurt [...]

Why it’s Good to Hire an Experienced PPC Pro

I was just doing some research for a client and ran across this Google Adwords ad for www.PipingTech.com.  I am sure they are a great company but their PPC ads might need a revamp. It’s an honest mistake but it is an example of why an experienced professional is worth hiring for your PPC campaign. [...]

Effective Yellow Pages Ad Designs

I just found this gem of a blog called Yellow Pages Power by Steve Yankee.  Almost all of his posts have a great little nugget of information about designing or writing ad copy for yellow pages. In “Extras” Help Your Ad Outperform Others, I just learned this… And here’s a little known fact for you: [...]