Want to brand yourself? Focus. Pick one thing great thing about yourself and focus on communicating it clearly.

Getting yourself branded into the minds of your market could be as simple as 1-2-3. It isn’t but it could be:

1. Determine the most valuable and differentiating benefit your company offers your target market.
2. Create one simple message that communicates your company’s value and difference to your customers.
3. Focus on communicating that message to your market constantly and with everything you do. After you communicated it, remind them again. Focus.

There! All done. Now you’re branded. Of course it is not as easy as 1-2-3 but those are very important steps and if you were only to pick one way, that might be the way to go. Focus on repeatedly clearly communicating your most valuable differentiating feature to your market.

The Importance of Branding

Two of the biggest intangible benefits branding creates are confidence and value. Branding helps potential customers feel confident that by purchasing your brand they are working with someone they can trust. They know your product will taste a certain way, drive a certain way, or even make people envy you in a certain way.

The value perception is also improved in successfully branded products. In an almost illogical way, customers perceive more value in products that have been effectively branded. Energizer brand batteries last longer, right? I really don’t know but there’s a little bunny that has been swinging a drumstick since forever and I think about him as my eyes switch from Energizer to the other pack, to and from, little bunny, to and from, every time I buy, er, Energizers.

The biggest tangible benefit of branding is bigger margins. Energizer batteries cost more. So do Diesel jeans, Cross pens, and branded cereals.

There a thousand ways to communicate your brand to your market. Use freebies, testimonials, postcards, celebrity message telemarketing, banner ads, or bumper stickers. Whatever you do make your message clear and focus on communicating it in everything you do.

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