Ken Cook of Hartford Business.com just wrote a great article with 10 tips to build lead generation. What I appreciate most about the list is that it includes various methods to build lead generation for your business and could be used as a good guideline for integrating lead generation into your sales and marketing plans next year.

Tips to Build Lead Generation

1. Work with associations where your target customers are members.
2. Find partners whose services are complimentary to yours.
3. Ask existing customers for leads and referrals.
4. Create an education program that helps your customers with their businesses.
5. Attend very targeted trade shows.
6. Conduct surveys with clients and prospects that focus on their needs.
7. Build a system to prioritize sales leads.
8. Consider conducting a webinar.
9. Consider telemarketing - better for simple sales.
10. Be involved with your salespeople and train them more.

As you begin sales & marketing planning for next year, keep these lead generation tips in mind. To make your website more effective for building sales leads, give me a call. You can email me at chris@leadoptimize.com or call (832) 628-0987.

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