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Online newsletters are a highly effective tools that businesses use to communicate with their customers about current news, resources, and other valuable information. They are excellent for promoting new products, selling new ideas, distributing information about changes, and for generating excellent sales leads from the targeted group of readers who signed up for the newsletter.

Ways to Promote Your Newsletter

How can you effectively promote your newsletter to get people to subscribe? Here are 11 newsletter promotion ideas to help you develop a wide readership for your newsletter.

1. First and foremost; write quality content on your site and/or blog and carry that quality into your newsletter. A newsletter should be useful and contain information that your reader will find valuable. Spend time writing good content, and you will have a better chance at maintaining longtime subscribers. Here is a great site that offers tips on how to write a killer newsletter. Brian Konradt of LousyWriter.com wrote an information-packed article called “How to Write a Better Business Newsletter.”
2. If your website offers a free e-book, manual or other type of freebie, use the download opportunity to offer visitors a chance to sign up for your free newsletter. If they are interested in the content of your giveaway, they will most likely be interested your newsletter too, since the material is probably similar.
3. Get the word out! People will not sign up for your newsletter if they do not know about it. Make the link to your newsletter – and the sign up – obvious throughout your site.
4. Add a link and sign up message to your email signature and business cards.
5. Market your newsletter by submitting it to eZine and newsletter directories. List it on as many directories as possible for maximum exposure.
6. Participate in forums and message boards. Use the signature box to promote your newsletter, by linking to your capture page. Every post you make will be drawing people into your newsletter sign-up.
7. Write content for other newsletters in exchange for a byline and link to your own. Do this with publications that your target market reads.
8. Ask for newsletter sign-ups. When you are out promoting your services or otherwise conducting business, tell people about your newsletter and its features, and ask them to subscribe.
9. Ask for referrals in your newsletter or marketing communications. Existing newsletter readers might know of someone who could benefit from the material published in your newsletter.
10. Swap ads with other newsletters. Look for publications with an audience similar to your own and ask the publisher if they are interested in swapping ads.
11. Write reviews and testimonials about other products and services. When you do this on most sites you are given the opportunity to include a link under your signature. Use the byline to advertise your newsletter.

Why Your Newsletter is Important

Newsletters are a fabulous way to…

• Create a buzz about your industry and business. People like newsletters because they read up on something of interest without having to make a financial commitment.
• Share relevant information about your business without making a hard sales pitch.
• Generate more, qualified, sales leads.
• Spark brand recognition.
• Introduce yourself and your staff to potential customers.

Rob Willmann has written a handy article about how to grow your subscriber list called “How to Create Viral Marketing Tools to Promote Your Newsletter”.

Conclusion

Your newsletter can be a low-cost instrument that you can use to generate more customer leads and sales. Businesses only reap the rewards of a newsletter when it is well-managed. By strategically planning the promotion of your newsletter, you will take advantage of this highly effective tool. There are many more newsletter promotion ideas out there so get creative and do some searching.