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Write Tutorials to Promote Your Business

October 4th, 2007 by Chris

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Have you considered using tutorial websites as a platform for marketing your business? You should. There are two main benefits. First, they are a great way to generate traffic to your site. Second, tutorials are a great free way to distribute your ideas and build your brand as an expert on your topic.

Writing tutorials is simple enough. You are already an expert on your topic so the amount of research you need to put into your article is minimal. Write a how-to article that pertains to a specific topic within your area of expertise. That is, instead of writing a general “How to Do Your Taxes” write a focused article about “How to Use Deductions to Save on Taxes.” Choose a respectable tutorial website and submit your article. Most tutorials sites have a submission and review process so make sure your articles are well-written and offer real value for the readers. While your article should not be too “salesy”, you should always include a reference and link to your business at the end of the article. That is the point of this, right? By taking advantage of the tutorial arena to market your business, you can build credibility and quickly develop some steady targeted traffic for free.

Here are 10 tutorial websites where you can post articles, blogs, or tutorials:

  1. www.tutorialized.com This comprehensive site focuses on technological tutorials. Contribute to this site through the SUBMIT tab for an official tutorial or create something for the forum. Sign up to become a member and actively post, and then you can apply to become a moderator.
  2. http://www.tutorialguide.net This site features a collection of tutorials in a wide variety of topics; everything from cooking to computer software. They claim to have over 40,000 visitors and 250,000 pages views each month. You can create and submit “how-to” tutorials links on any subject. There is no charge for submitting a link to a tutorial.
  3. http://www.fstutorials.com Another teckkie site, you can submit here on content related to technology.
  4. http://www.ehow.com A huge site filled with “How To” articles. Free to use, you can actually make money through their Writer Compensation Program by writing articles that are popular. Simply create a profile and move through their publishing process.
  5. http://www.howtodothings.com Sign up to be a contributor, apply for the category of your choice, and once you are approved, you can write articles that are published on this site. All articles are in the “How To” format. To build your credibility you can create a detailed profile about yourself, which includes a bio and a professional photograph. It’s free to post, and they use Google AdSense to share revenues with contributors.
  6. http://www.wikihow.com/Main-Page An information-filled tutorial site with a mission to develop the world’s biggest high-quality “How To” manual. They are looking for experts to write on topics that have not yet been covered on the site. Log in, create an account, and select “Create a Page”. There is no charge for posting articles.
  7. http://beginnersguide.com A site that introduces readers to almost anything from e-commerce to insurance and beyond. You can post articles on this site, and actually get paid to do it, but you must qualify and be accepted by their editors to do so.
  8. http://reviews.ebay.com The “Reviews & Guides” section of eBay allows users to post comments, ratings, or how-to guides on anything. The first 200 characters you write will appear to people that search the topic in eBay. You can add photographs or links to any other eBay page. Material can only be submitted by eBay members, but joining is free. Important to note: Links to web pages outside of eBay are not allowed in guides.
  9. http://products.howstuffworks.com/buying-guides.htm This authoritarian site covers almost everything. You can “make a suggestion” through their comment/contact us page to ask someone to write about your topic, or you can request that someone contact you about writing for HowStuffWorks.
  10. http://www.ezine.com A large newsletter/eZine directory in many genres, where you can publish. It is free to post here.

Try posting one article per week to a tutorial site and keep on eye on the amount of traffic you get from them. I still get daily traffic from articles I submitted months ago. Often the articles you submit can be articles you have already posted on your own blog.

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