Monthly Archives: October 2007

Fake Testimonials Are Legal (and Effective)

Read closely. Fake testimonials are legal. False testimonials are illegal. Did you know there are professional testimonial writers? They take the company’s or product’s most desirable attributes and expertly weave them into a lovely story about how Company XYZ’s product changed their (er, someone’s) life. Chances are the testimonial writer has never used the product [...]

How to Feed and Care for Your Customers (Relationship Marketing Strategy)

What is Relationship Marketing? Relationship marketing is the idea of creating and nurturing a relationship with your customers that keep them coming back to you again and again. By providing a great product and excellent customer service and by getting to know your customers and allowing them to know you, customers will be loyal to [...]

How NOT to Use Powerpoint

This is a fantastic short (and funny) video about common errors people make with Powerpoint. If you ever use Powerpoint for presentations, you should take a look at it. [youtube:http://youtube.com/watch?v=HLpjrHzgSRM]