I just read an article by Rajesh Shakya called Ten Tips to Increase Your Conversion Rate. It is a good article I recommend reading - that’s why it’s here. I especially like that Rajesh clarifies his use of “Conversion Rate” as the term has a way of being twisted in some articles. He also refers to improving conversion rates of all marketing efforts.

When we talk about the conversion rate from your web site or blog or any other kind of online presence, it refers to the number of web visitors who completes a sales transaction or performs the desired marketing activity you offered online to visitors….Conversion can be integrated with your traditional marketing as well, converting traffic from all sources that I listed above. It should be part of your overall marketing strategy.

I would like to remove number six (”Subscribe to popular online market places”) and make this a great list of nine improvements to increase conversion rate.  While staying abreast of industry news is important, its connection to improving conversion rates is weak and distant. Either way, number six aside, Rajesh’s list and article is a good one for small businesses looking to improve conversion rates of sales leads on or off line.

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