Logo Design Works posted a great article on Monday touting the importance of using effective calls to action throughout your online marketing campaign. The article emphasizes the importance of clearly laying out the goals of your campaign before you begin.
One of the best ways to do this is what I like to call the Godfather Strategy. Be like the great godfather Don Vito Corleone and make an offer to your online customers that they cannot refuse. Needless to say, you must know your customers by heart before you can make an irresistible offer.
Related Lead Optimize Articles
One Comment
Excellent link Chris. I think many people forget how adding effective calls to action can improve their overall conversion rate.