Capture and Convert Leads Like Simmons
August 10th, 2007 by 
Chris
To paraphrase the cartoon on the left, The greatest technology in the world won’t guarantee you better lead conversion. You need to leverage the latest technologies alongside tried and true lead generation techniques to truly maximize conversion.
Honestly, the picture is what caught my attention but the article (actually on Netscape) is a very good case study of a company that has a true strength in gathering and converting online leads for complex products (homes).
Subscribe to the Lead Optimize.com Newsletter and get two free e-books immediately.
Posted in Lead Optimize | 
August 13th, 2007 at 12:20 am
That is a good cartoon and I’ll paraphrase by saying style doesn’t win over substance. Style only works when it’s built on top of substance.
The article is good, though I’m not sure I like Lyon’s approach to the prospect at the end. It probably works, but it comes across as too high pressure to me. I can’t speak for everyone, but if a salesman took that approach with me it would only drive me away.
August 15th, 2007 at 5:40 am
An good article. I am ordering the book to get some more information. I was thinking about what Steve mentioned. I think many of us online do not like anything that resembles usual sales tactics. I have to say that I am on the fence when it comes to them. Why? Because I see them work. I think if you have a great product, then qualifying the customer and closing the sale is important. Of course, we never look for a single transaction with our clients; it is a long term relation. A relation that starts with a phone call.