This is a sales lead generation tip specific to convergence integrators and some other network specialists/distributors but it is the kind of creative idea I think might spur some ideas for your business.

Tom Walker of Tom Walker’s Biz Dev Blog suggests a great idea for how a hungry salesperson can generate sales leads for Bluesocket wireless services from their cars.  Bluesocket has fairly straightforward selling points and this idea is a great way to exploit it’s strength and offer prospects a great value.

For customers who have a wireless network today but aren’t able to effectively manage it, secure it, or provide guest access - Bluesocket allows them to do all of the above and more — without replacing their Access Points.

Tom works for Catalyst, which distributes Bluesocket, so he has some incentive to come up with good ideas like this one.  He is even giving away a free golf short or “similar swag item” for the first Bluesocket/Catalyst partner who tries his idea.

If you have a hungry sales rep that is looking for opportunities, have them jump in their car with their laptop and try a few parking lots for unsecured wireless networks.  …type out a list (or at the very least a count) of all the open networks and share that list (discreetly) with all of the tenants of that office park. Better yet, work with the property manager to organize a security briefing. Let them know you have the ability to secure their network without replacing their AP’s (this is unique since most solutions require replacing them).

I wonder if Tom is giving golf shirts to people who give his blog and his products unsolicited reviews.  Tom?

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