Comments on: Using a Competitor’s Name in PPC Ads http://www.leadoptimize.com/blog/2007/07/26/using-a-competitors-name-in-ppc-ads/ Professional Marketing Management for Small & Medium Businesses Sun, 21 Mar 2010 07:00:13 +0000 http://wordpress.org/?v=2.0.6 by: Steven Bradley http://www.leadoptimize.com/blog/2007/07/26/using-a-competitors-name-in-ppc-ads/#comment-4102 Mon, 30 Jul 2007 16:54:15 +0000 http://www.leadoptimize.com/blog/2007/07/26/using-a-competitors-name-in-ppc-ads/#comment-4102 Chris I wasn't sure of the legality either when I wrote the post. I happened across the example through someone's post on a forum. The Google Maps example I pointed to did strike me as being both unethical and illegal, but I also think a little optimization could have prevented the potential customer theft. I believe Google does allow you bid on your competitor's brand as a keyword, where the other engines may not, though the Google Maps example had nothing to do with pay per click advertising. I'll be looking forward to what more you can find about the issue. Chris I wasn’t sure of the legality either when I wrote the post. I happened across the example through someone’s post on a forum.

The Google Maps example I pointed to did strike me as being both unethical and illegal, but I also think a little optimization could have prevented the potential customer theft.

I believe Google does allow you bid on your competitor’s brand as a keyword, where the other engines may not, though the Google Maps example had nothing to do with pay per click advertising.

I’ll be looking forward to what more you can find about the issue.

]]> by: Khalid Hajsaleh http://www.leadoptimize.com/blog/2007/07/26/using-a-competitors-name-in-ppc-ads/#comment-4083 Mon, 30 Jul 2007 01:11:04 +0000 http://www.leadoptimize.com/blog/2007/07/26/using-a-competitors-name-in-ppc-ads/#comment-4083 Hi Chris, Interesting blog. I am not a lawyer either. Bidding on your competitors name seems to be a standard that many large PPC managers will follow. That is also the same reason, it is a always a good idea to bid on your own name. I believe that if you notice someone pretending to be you in a ppc ad, you can easily report them to google to get the ad removed. Hi Chris,

Interesting blog. I am not a lawyer either. Bidding on your competitors name seems to be a standard that many large PPC managers will follow. That is also the same reason, it is a always a good idea to bid on your own name.

I believe that if you notice someone pretending to be you in a ppc ad, you can easily report them to google to get the ad removed.

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