Lead Optimize Outsourced Marketing

Thank you to EVERYONE who submitted an article for this blog carnival. To those of you who submitted but are not included in this carnival, please submit next time. I welcome your submissions, enjoy reading them, and consider all of them. I will include all articles that add value to the current carnival.

ATTENTION - Like I said last month, this month’s Lead Optimize Blog Carnival posts will be considered for bonus chapters in the Lead Optimize book, which is scheduled to come out later this year.

Contributors whose work is included in the book (with your permission) will not be financially compensated but will, of course, get full credit for the content of the respective chapter and a complimentary copy of the book.

On with the carnival…

General Business

Here’s a topic you don’t see often - factoring. Factoring is selling your accounts receivables at a discount in order to “correct” cash flow problems or just get rid of a headache. Thomas Humes of Wealth Building World writes about factoring in “Cash Flow - Life Blood for Every Business.”

J. Mark Walker of Keyboard Culture asks, “What do your best people do that you wish everyone would do?” in Building Relationships as You Are Selling.

Jason at Good Customer Service Blog discusses a J.D. Power & Associates study about customer service. “According to the study, customers who are approached within 30 seconds of entering the store provide a satisfaction score 86 points higher (on a 1,000-point scale) than customers not greeted within 30 seconds.”

Lead Generation & Nurturing

Aaron Pollock of vduglued (web design for the business mind) has an excellent article about Why You Must Publish Prices on Your Website and how doing so will help pre-qualify leads. This article will spur more articles on the topic.

10 Ways You Can Improve Your Conversion Rate on vFlyer. This is a good list on the vFlyer blog.

Marketing

Jason at Strategic Site Marketing posted this analysis of organic versus paid heatmap and clickthrough stats summarizing it with “There seems to be a “F” shaped scan pattern, where the eye tends to travel vertically along the far left side of the results looking for visual cues (relevant words, brands, etc) and then scanning to the right if something caught the participant’s attention.” This is a very good study.

Matt Hanson wrote “Is Traditional Publishing Dead?” a short discussion of the complexity of today’s marketing and ads some simple suggestions to clarify your marketing message.

Cade at Write to Right suggests outsourcing your email lists to save yourself time while offering better service and quality to your readers.

That concludes this edition. Submit your blog article to the next edition of lead optimize! using our carnival submission form.Past posts and future hosts can be found on our blog carnival index page.

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