SEO & Page Rank Articles
July 9th, 2007 by 
Chris
I was reading SEO Services Blog today and discovered a few particular gems I wanted to bring to you. I have already added both of them to the Lead Optimize SEO & Traffic Builders page, a growing list of articles about search engine optimization, increasing conversion rates, increasing traffic, and improving sales lead optimization.
The one I liked most is The Top 5 Factor for Successful Web Sites in 2007. You will have to read the entire article for the details (and you should) but here is the list:
- Success factor #1: Accessibility
- Success factor #2: Site and information architecture
- Success factor #3: The right keywords
- Success factor #4: Content
- Success factor #5: Inbound links
The other article that caught my eye is Tips for Increasing Google Page Rank, which is really just a list of good articles. One of the links is broken so I am only listing the functioning ones.
- Google Page Rank Report Tool (LeadOptimize.com/blog has a Page Rank of 5 as of 7-9-07)
- Google Page Rank Explained (you might have seen this one before - maybe here)
- A Survey of Google’s Page Rank - good explanation of the components of PR
- Buying Links to Increase Page Rank
“As a general rule of thumb. A one-way, high Pagerank link will give your site a Page Rank two points below that of the linking page. So a link from a PR9 site should get your site a PR7. However, at the lower end of the scale, I have seen 1 PR-5 turn a new PR-0 site into a PR-4.”
If you want a link from Lead Optimize.com, you can wait until I find you or write a review about the Lead Optimize blog.
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Posted in Lead Optimize, Marketing | 
July 10th, 2007 at 10:30 am
Understanding that a good portion of a successful marketing campaign can be attributed to a great website, what you do with those people that visit your website is the other portion. This is what some call Lead Response Management. It is often the cause of failure in what would otherwise be effective web marketing campaigns. The common-sense answer is easier said than done: Have your best employees respond to them quickly and consistently to qualify them into prospects.
Our research shows that the average salesperson only makes four to five attempts to contact them the first week. This means only 55% of a company’s web leads will actually get contacted.
There are solutions available that trigger callback attempts within seconds. They will continue to make twenty or more attempts at different times of the day and different days of the week to boost contact rates above 85%. Also, these solutions can automatically market to these leads and continue to generate prospects every 3-4 weeks for 2 years or more.
Speed is critical. We are finding that most leads sit somewhere between forty-eight and seventy-two hours before the salesperson actually attempts the first live contact. Much of the slowdown in routing leads is because there isn’t a pre-defined process to decide which salesperson get’s to work the lead. Many sales managers still dole out leads by hand after taking time deciding who is best suited to work each of the leads.
Bottom line: Acquire a system that immediately and systematically pushes the leads to the best qualified salespeople. A system that also allows the salespeople to immediately and frequently respond to leads and turn them into prospects. Again, this simple but overlooked approach can boost net results by 20 to 200%.