Cade Krueger at Write to Right submitted this article about consistency in email campaigns to for the June 15 Lead Optimize! blog carnival. I spent some time meandering around Write to Right and found a number of good articles.

While I have to admit many of the thoughts are difficult to follow and the paragraphs do not always match titles or headings, Cade does express many good ideas that are relevant to small business owners and sales people. Cade’s article will be included in the Lead Optimize blog carnival and I will be returning to Write to Right. There is a lot of information there that is relevant to lead optimization and generating qualified sales leads.

The best article I ran across on the site (I read maybe eight articles) was Do You Know Your Prospect? It is a good article for salespeople and business owners alike. The main points lined out in the article are to get to know your product(s), your company, your prospects’ needs, and to listen carefully. I like his tips to help you get to know your prospects and sound more confident when speaking to them.

Here are some tips to help understand your prospects and create the avenue to help them understand themselves:

1. Write a list of all of the potential reasons people would buy your product.

2. Why would they buy it from you?

3. Why would they buy it from your company?

4. What would be all of the problems that can be solved through your product?

5. What would be the benefits of any client having your product?

6. Ask each of your sales what caused them to buy from you.

In Cade’s own words, Write to Right is dedicated to educating people on make money business opportunities. He also offers a free backlink.

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