2 New & Improved Google Tools
We all know Google is always improving their tools but I especially like these two for improving Lead Optimization. Try using them to improve the ROI of your paid search listings and your search engine optimization efforts.
Google Trends was updated on the evening of May 22, 2007.
Now, in addition to viewing the top countries and cities that searched for a term, users can view the top “sub regions” (e.g. states within the U.S.) across more than 70 countries. Users can now compare the leading presidential candidates around the country, for instance, or find out what region in France is crazy about cognac. Hot Trends is Google’s newest tool for users who want to keep their finger on the pulse of what the world is searching for.
Google Analytics has also been improved.
With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries.
