Scott Ginsberg, that guy with the Nametag, wrote a great article on Friday called “Be (Somewhat) Predictable” about building and reinforcing brand expectations in your customers. The basic idea is to choose your brand’s identity and teach your customers that you will reinforce it again and again. That is, be predictable. He suggests three actions [...]
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Lead Optimize is an outsourced marketing department for small and medium businesses.
As a full-service ad agency, we take on the role of your marketing department to deliver professional and consistent marketing for profitable sales leads and more sales.
