Think about the newsletters you continue to read versus those you don’t. The newsletters you keep reading contain engaging content and links you will click on to learn more.

Subscribers click on links for one or more of these reasons:

• to read on (the full article or the expanded version)
• to learn more about some detail
• to see the site that has been reviewed
• to see what they author says is so bad, dangerous, funny, good, helpful, inspiring…
• to watch a video or see a picture

Obviously, you don’t want to lead your readers to your competition but links do not have to direct visitors to your own website either. Your newsletter should be focused on giving your readers a valuable source for news, information, services, and products that will help them be better at or more informed about what they do. That is, give your readers excellent content - the kind of content YOU read - and they will read your next newsletter.

The Point: Even if your readers do not click on a link to your website, they will read your next newsletter and see your logo, URL, and information again because your newsletter contains valuable content they can use.

Excellent Articles About Newsletters

Nick Usborne of Clickz.com writes about separating promotional emails from informative newsletters.

Effective E-Newsletters on LeadOptimize.com

ExcessVoice.com covering promotes taking the long-term view in newsletter writing.

Boost your PPC ROI. Get your ads listed for the Right keywords KeyCompete.com

Great Newsletter Service: The newsletter service I use for the LeadOptimize.com newsletter is Streamsend. They offer excellent services, including statistics and feedback, for a very reasonable price and have a very easy to use format.

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