Think about the newsletters you continue to read versus those you don’t. The newsletters you keep reading contain engaging content and links you will click on to learn more.
Subscribers click on links for one or more of these reasons:
- to read on (the full article or the expanded version)
- to learn more about some detail
- to see the site that has been reviewed
- to see what they author says is so bad, dangerous, funny, good, helpful, inspiring…
- to watch a video or see a picture
Obviously, you don’t want to lead your readers to your competition but links do not have to direct visitors to your own website either. Your newsletter should be focused on giving your readers a valuable source for news, information, services, and products that will help them be better at or more informed about what they do. That is, give your readers excellent content - the kind of content YOU read - and they will read your next newsletter.
The Point: Even if your readers do not click on a link to your website, they will read your next newsletter and see your logo, URL, and information again because your newsletter contains valuable content they can use.
Excellent Articles About Newsletters
Nick Usborne of Clickz.com writes about separating promotional emails from informative newsletters.
Effective E-Newsletters on LeadOptimize.com
ExcessVoice.com covering promotes taking the long-term view in newsletter writing.
Boost your PPC ROI. Get your ads listed for the Right keywords KeyCompete.com 
Great Newsletter Service: The newsletter service I use for the LeadOptimize.com newsletter is Streamsend. They offer excellent services, including statistics and feedback, for a very reasonable price and have a very easy to use format.
This is a great article from ProBlogger about some of the numerous things Google analyzes when indexing your blog. Aspects they might be measuring about your site include:
- Feed Readership (Google Reader)
- Blogrolls Linking to Your Blog (and the quality of the other links on those blogrolls)
- Social Bookmarking (Digg)
- Mail & Text Chats Including Links to You (think Gmail and Google Talk)
SEO 101 for Lead Optimization
Welcome to the April 15, 2007 edition of lead optimize!
I hope you all take something away from this month’s blog carnival. It is smaller than usual and focuses mostly on sales with a few extras added.
Sales
The Positivity Blog presents How to Make a Great First Impression posted at Henrik Edberg.
Dave Prouhet presents Sales Team Motivation posted at Business Advice Daily, saying, “Implement 6 Ideas For A Better Performing Sales Team”
Charles H. Green presents Paradoxes, Selling and Trust posted at Trust Matters, saying, “The paradox of selling is that if you care about the customer first and the sale second, you get more sales than the other way around.”
Charles H. Green also presents Why I Write About Sales posted at Trust Matters, saying, “In a world which is increasingly horizontal; a world where so many formerly internal functions are outsourced; sales interactions multiply, and to make them work, trust is required.”
General Business
Take a look at the Flower Shop Model posted at Gravity Unknown . Com. This is an interesting look at a business model that can be applied to many products.
General Tips
Millennium Mommy presents Quality vs. Quantity posted at Priscilla Ortiz - Journal to Prosperity, Path to Freedom Inc..
That concludes this edition. Submit your blog article to the next edition of lead optimize! using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: lead optimize!, blog carnival.
