“The Close” is a very common (and commonly overlooked) sales tactic. Probably every sales book you will ever read has an entire section about “closing.” This is the “ask for the sale” part of sales. Ask your customer to contact you about their order or with questions about your product.

Ask a time or two in the body of the content. The general rule I use when writing a full page of copy is that the contact opportunity should be given at least two times within that copy – once near the top and once about two thirds of the way down. I often add one last “Call us at (XXX) XXX-XXXX or contact us online for more information” at the bottom of the copy as well. Notice I give two methods of contact. Sometimes, I recommend three, depending on the nature of your customers and your systemic and technical capabilities. Give your visitors options and ask often without being annoying.

You might ask why you should ask them to contact you in the body of the copy when you already have your phone number posted at the top right or along the left side of every page on your website. The reason is that you are talking to your visitor in the copy and asking for the lead while talking to them is more effective than simply having your number posted beside your information. Every salesperson knows this whether he acts on it or not.