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Your website should be a valuable source of information for everyone in the company. 

Without putting confidential information on the site, you should strive to make your website useable by everyone in the company. By making the site a tool everyone can use you are increasing your return on investment in the site. There are small ways you will be able to save time for employees throughout your office staff from receptionists to purchasing agents to accounts receivable. 

 Examples of forms and information you can post on your site are: 

• Fax covers letters
• Holiday schedules (this might be helpful to customers, too)
• Sales tax credit forms
• Brochures
• Materials Safety Data Sheets (MSDS)
• Various Training Materials
• Product Specifications

There are many ways you can make the website work as an effective tool for employees throughout the company.  Solicit and listen to their ideas openly and carefully.  The possibilities for how your website can save time and money throughout your company are almost limitless. 

Systemic Support

Your new website will require systemic support to ensure you can fully capture the new benefits it will bring.  The systemic support required for your site will be directly related to the amount of traffic your site receives so if you do not expect much traffic, just make sure the basics are in place.  Simply turning on a new site will not create a sudden burst in traffic. The growth in traffic takes time to develop depending on your site-promotion and search engine optimization. 

However, if you already have a fairly high volume of traffic and currently receive leads from your site, then it is reasonable to expect that when your lead optimized site goes live the volume of leads (i.e., phone calls and contact form emails) could double, triple, quadruple, or even more from the same amount of site traffic. If you feel like the volume of leads will overwhelm your current system you should beef it up with new lines and maybe even a new person to answer phones or email.

Some companies integrate their website marketing into their existing marketing and some companies separate the website marketing as if it is another company altogether. The method you use depends completely on your needs, your traffic, company size, and the goals of your company.

Subscribe to the Lead Optimize.com Newsletter and get two free e-books immediately.

Subscribe to the Lead Optimize.com Newsletter and get two free e-books immediately.