Over the last few months, I have found that using Google image search is often more effective for finding some items than using regular text search.

To check myself, I asked friends, family, and clients to try it and give me their feedback. The results have been very positive - mostly that they find results faster. I do wonder if part of the reason for the positive feedback is that many people are very “visual” by nature so seeing a picture of what they are searching for is more captivating than text results.

In addition to finding useable results faster, they report that they can find sites through text that they could not find through normal search - a great argument for paying more attention to image SEO.

Image search is really only more effective for searches for specific tangible items such as, say, “wooden benches” as opposed to more intellectual items such as “sales leads.”

Try it yourself and let me know what you find.

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