http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/ Professional Marketing Management for Small & Medium Businesses Fri, 12 Mar 2010 04:29:16 +0000 http://wordpress.org/?v=2.0.6 http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-11794 Mon, 03 Dec 2007 18:09:50 +0000 http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-11794 [...] When designing site menus and writing page content, use keywords that accurately describe your products to your customers. In a small way, what I am saying here is, “don’t try to be everything to everybody.” Define your customers first and write for them. That is, speak to the people you want to buy and they will. Use keywords that describe precisely what they want because those are the keywords that keep their attention on the page and start them thinking, “this place has what I am looking for.” Not only will the correct keywords increase qualified leads but they will often decrease unqualified leads. Using accurate keywords and keywords phrases is beneficial to your SEO efforts as well. [...] […] When designing site menus and writing page content, use keywords that accurately describe your products to your customers. In a small way, what I am saying here is, “don’t try to be everything to everybody.” Define your customers first and write for them. That is, speak to the people you want to buy and they will. Use keywords that describe precisely what they want because those are the keywords that keep their attention on the page and start them thinking, “this place has what I am looking for.” Not only will the correct keywords increase qualified leads but they will often decrease unqualified leads. Using accurate keywords and keywords phrases is beneficial to your SEO efforts as well. […]

]]> http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-159 Sat, 17 Mar 2007 22:31:51 +0000 http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-159 [...] This business model has a specific set of customers. It is NOT a please-every-tire-buyer model. To be successful, you must know your customers exceptionally well. [...] […] This business model has a specific set of customers. It is NOT a please-every-tire-buyer model. To be successful, you must know your customers exceptionally well. […]

]]> http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-9 Fri, 09 Feb 2007 11:52:22 +0000 http://www.leadoptimize.com/blog/2007/01/12/define-your-customer-first/#comment-9 [...] Lead Optimize presents Define Customer, then Design posted at Lead Optimize.com, saying, “Get to know your customer THEN meet him.” [...] […] Lead Optimize presents Define Customer, then Design posted at Lead Optimize.com, saying, “Get to know your customer THEN meet him.” […]

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