It is difficult to stress enough the importance of putting your domain name on everything you, your employees, your customers, and your vendors see, touch, or use. A constant visual reminder of the website will help you with your integration efforts by keeping your site in front of everyone it affects. You are developing the brand of the website and, like any brand, you need brand identity. Everyone in and close to your company should be able to recognize the website name as yours and should be able to recall the name if asked to do so.

Here are just some of the many items you should make are printed or labeled with your company’s domain name:

Business cards
Invoices
Order tickets
Quotes
Letterheads and stationary, including envelopes
Fax Covers
Promotional items and giveaways
Company shirts, hats, gear
Company trucks (magnets or decals on all sides)
Brochures & pamphlets
Slideshows and presentations (domain small at bottom of slides)
Any advertising from magazines to tv commercials
Packaging from boxes to pallets to banding and adhesives
Paint it on the walls in the hallway at work!

It is completely understandable if you do not want to immediately spend the money required reprint everything you use, have decals made for the company vehicles, and paint the walls but do get started with the additions. Pick any three from the list above and get the domain put on them. Each time the domain name passes across someone’s eyes it is embedded a little more deeply into his mind, laying dormant until it needs to be recalled.

Building Products Plus in Houston, TX uses 17 foot long decals with their website address on their 18 wheeler trailers. The letters are about 10 inches tall! It is a fantastic example of putting that domain name out there. Employees see it, customers who visit them see it, and potential customers who see a giant load of wood on a truck see www.BuildingProductsPlus.com displayed below it – visible from 200 yards!