Integrating with Current Marketing Campaigns
Integrate with Your Current Campaigns
Take every opportunity to use your website to support your overall marketing campaign and vice versa. The website can be used to provide more detailed information or pricing or to generally engage the customer in your offerings. You might see television advertisements that say, “for more information go to www.toyota.com.” If you are currently running a large targeted campaign, give the specific page address for the campaign such as www.leadoptimize.com/book. Alternately, you can send them to your home page where you have clearly drawn attention to the promotion for those people who are looking for it and to attract others who have arrived by other means. In other words, make it easy for people to use your campaign integration. Customers should not know they are working within your campaign. Also, like we went over before - put your domain name on everything. Use your campaign to support your website as well.
