Generate MORE Leads From Your Site
For many of you, the number one purpose of your website is to generate sales leads (or it was supposed to be). There are two main avenues for your leads to come to you from the website – phone and contact form. Other methods such asfax and email are important and useful but not as effective or controllable. Another method you might find very useful is an online real-time chat feature but it has its own unique set of problems. We will go over all the options throughout this blog.
Visitor Preference
Different people prefer different methods of contacting you. There are people who would rather NOT be required to talk to anyone. Those people want send an email, get a response with answers or a quote, and might place an order right after that (you will probably have to talk to them on the phone at some point to discuss payment or delivery methods). Other people do not trust the internet and will never send any information to you via an online form. Those people will call you – great! Some people use the internet for searching but prefer the “old school” fax method of order fulfillment.
Offer Options
Being that your goal is to make money, you need to offer whatever options make contacting you as simple as possible so you can turn potential customers into current customers and your current customers into repeat customers. Give options and make them easy to use! Think of how Pizza Hut offers its products. Many Pizza Hut locations give you four ways to buy pizza from them. You can dine-in, use their convenient drive-through, order delivery via phone, or order delivery online! If you are in the market for pizza, you basically have no reason not to buy pizza because Pizza Hut has made it so simple.
