Employee Site Training
Part of developing a lead optimized website is to boost the level of knowledge your employees have about your website(s).  When employees know what the website contains they can use it save time, save money, sell products, or all of the above. 

Employees (inlcuding you) should know how to use the site and how to help other people use the site as well. To do this, they need to have a good working knowledge of your site’s content.  A common situation where knowledge of the website is helpful is when a customer (a lead) calls and asks if he can see a photograph of the product in which he is interested. Your salesperson should be able to quickly “walk” that visitor through the site over the phone with simple “click there then on that” directions. I go nuts when I hear an unknowing salesperson say, “Well, visit [manufacturer’s website] and…”  What?!! Those are OUR site visitors! We paid for the site, the SEO, the lead optimization, maybe even an Adsense ad for that one! The more your employees know the website, the better they will be able to use it to turn leads into sales - quickly. 

There are three times when employees should be trained on the navigation and use of the website.

• Site Launch – when the website is initially launched all affected employees should be trained about the content and uses of the website. 
• New Hires – New employees should be trained how they can be more successful employees by using the website.
• Updates and Additions – when there are updates or additions employees should be notified through effective and multiple communications such as an email followed up by a reminder at the next meeting. This is an excellent opportunity to give a “refresher course” in the website overall.

Without getting too warm and fuzzy, it should be mentioned that your communication will be more effective if you can structure your communcation based on how the information in the website will help your employees. 

Consider giving a quick test to your employees about the website in which they are tasked to find the answers to specific questions. It might be effective - and more fun - to do this as a game or competition in which a small prize (such as lunch on the boss) is given for the first three correct responses. Alternatively, you might just want to drill them with questions about where to find certain information.  Whatever training method you use, make sure your employees know how to use the website to find information quickly to save time in the office or to – the number one goal – increase sales. 

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