Lead Optimize Outsourced Marketing

January 31, 2007

Lead Optimize! Blog Carnival - February 15, 2007

Filed under: Blog Carnivals — Chris @ 11:22 am

Welcome to the February 15, 2007 edition of lead optimize!.

Marketing

Jon Miller presents Lead nurturing 101 posted at Modern B2B Marketing, saying, “95% of all leads on your website are not ready to speak with a sales person. How can you build a relationship with them so they don’t buy from a competitor?”

Millennium Mommy presents Quality vs. Quantity posted at Priscilla Ortiz - Journal to Prosperity, Path to Freedom Inc., saying, “A lead is a lead, but a quality lead means money in your pocket.”

General Business

David Maister presents The Psychology of Waiting Lines posted at Passion, People and Principles, saying, “The lesson of the psychology of waiting lines for web-based business is: your turnaround times are critical for closing sales and satisfying customers.”

lecentre presents Top 10 Reasons Google Sucks My Chia Pets posted at Bookworm SEO, saying, “Google sucks. Here’s some critical analysis of Google’s algorithms, double standards, and business practices.”

General Tips

Craig Harper presents 35 tips for creating and maintaining a successful startup posted at Renovate your life with Craig, saying, “At some stage, every successful business was simply an idea floating around in someone’s head. Nothing more. And then one day someone took that idea, wrapped it in an action plan, made some decisions, got off their butt and turned a theoretical concept into a practical, living, breathing reality. How…”

Vahid Chaychi presents Your Website Has More Capacity. Just Discover it! posted at Internet and Search Engine Marketing, saying, “Most webmasters make money through selling their own or others products and also through some other resources like Google Adsense. This is good but your website can make much more than this with the current traffic and condition it has.”

Vahid Chaychi presents Get Inspired by the Success Stories and Interviews posted at Internet and Search Engine Marketing, saying, “You may get disappointed while you have started a new business and it has not given any good result yet. Most people give up at this point and stop working. One of the best things that prevents you to give up, is reading the success stories and interviews of successful people in your niche. Learn how to find and read them every week.”

Helpful Services

Charles H. Green presents Why Trust Matters posted at Trust Matters, saying, “Want to maximize your online sales? Inspire trust in your customers.”

That concludes this edition. Submit your blog article to the next edition of lead optimize! using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: lead optimize!, blog carnival, lead generation, Sales Leads

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January 29, 2007

Leads by fax

Filed under: Lead Optimize — Chris @ 10:25 pm

You can offer your site visitors the option of sending their requests for quotes (RFQ) by fax using a pdf form or printable page of your site. Some of your customers might prefer using fax to send their initial requests but you should not expect a lot of fax traffic unless faxed quotes are still largely the norm in your industry.

The greatest thing about fax leads is that you can control the layout of the information you need to qualify your leads and help them more quickly. The fax form should include spaces for their name, company, phone, email, address, and line items with quantities, descriptions, etc. The fax form should also contain a space for project descriptions or comments & questions. Add your web address and phone numbers to the top and bottom of the fax form.

Ideally, your visitor will be able to fill out the fax form online (better legibility), print it, and fax it to you. You can also create a form they can print, fill out, and fax to you but expect bad hand writing and drawings (which can be helpful). Use the information on the faxes you receive just like any other lead you get. Call the lead, build a relationship, and discuss their projects, materials, and how you can help them. After your first contact, put the quote together and send it to them. Follow up as usual - quickly.

Aside from a few industries, most companies are moving away from faxes and the rate of that migration is increasing but some of your visitors will appreciate the option and you might get a few orders you would otherwise not have received without a fax lead option.

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January 28, 2007

Good Book - Lead Generation for the Complex Sale

Filed under: Book Rec... — Chris @ 12:32 pm

I bought Lead Generation for the Complex Sale by Brian J. Carroll on Saturday 1-27-07 and have thoroughly enjoyed it. Chapter 12 (lead Generation on the web) covers many of the subjects covered on LeadOptimize.com.

If you want to read more about the book itself, see:

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

You can find information about the book and Brian Carroll at prweb.

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Lead Optimize Outsourced Marketing

January 31, 2007

Lead Optimize! Blog Carnival - February 15, 2007

Marketing

General Business

General Tips

Helpful Services

January 29, 2007

Leads by fax

January 28, 2007

Good Book - Lead Generation for the Complex Sale

Sites I Read